we're a little excited today (to say the least).

we're a little excited today (to say the least).

So we're a little excited today– to say the least. 

(I know, it's cliche, to quote the title of the post in your first sentence, but quite frankly we're a little too excited to really care.)

So why are we so excited? 

Well, in order to explain that, you have to know where we've come from– Vitagoods has been around for about 5 years now (wow time flies doesn't it?!). We started Vitagoods as a health-focussed brand that specialized in blood pressure monitors and personal care devices.

And while we've always been passionate about seeing our friends, family, and customers healthy, we realized that Vitagoods as a brand did not quite match the personality and true passions of those of us who had worked so hard to build it.

So what did we do? We hit the whiteboard. And post-it notes. And windows. And realistically any surface we could write, draw, and dream on to start the process of brainstorming a new vision for the brand– one that really aligned with our personal passions dreams. 

So yes, we have a new logo. And a new website. But honestly, that's not what really even what we're excited about, it's just the part we get to share today.

Over the next few months, we're going to be adding in a bunch of awesome products (some of our own, and others that we just can't live without) that really embody the newfound passion of vitagoods– healthy, happy, home.

We'll be posting more in the coming days, weeks, and months about what this means to us and why, but in the meantime, be sure to check out our new (digital) home, and reach out to us on Pinterest, Instagram, Facebook, or Twitter. We'd love to hear about the products that you can't live without! 


Joel Stanton
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